How can a start-up agency in Dubai get a steady stream of leads with a conversion rate of 2-4% per deal
Case study breakdown after first month working with RED.
RMC DELUXE REAL ESTATE – Dubai real estate agency with international team, deep market knowledge, and access to exclusive projects and terms from top developers.
Goals Set
- Get 100 quality leads in English-speaking segment with 50% qual conversion, plus boost deal conversion
- Launch CRM system from scratch and build business processes
- Create broker guidelines and train the team
- Develop company brand book
- Set up QC department to improve broker performance
Challenges & Solutions
Problem 1: Client distrust from bad past experience (buying lead databases, contractor scam suspicions) + slow project approvals for ads
Goal: Get stable marketing results
How we solved it:
- Held series of meetings to address objections, share experience, and build company processes
- Did market analysis, provided Dubai project results for past year
- Insisted on adding our most effective project to ads
Problem 2: Bad geolocations sending junk traffic
Goal: Get quality leads from target countries
How we solved it:
- Ran location analysis
- Asked client for feedback
- Disabled 4 countries with bad traffic
Problem 3: Weak brand visual packaging and positioning
Goal: Differentiate brand from competitors with new visual style
How we solved it:
- Created company brand book with clear visual style
- Defined positioning, mission, values, and brand archetype
- Outlined core target audience and RTB
Problem 4: Company wanted more recognition and client loyalty
Goal: Boost brand awareness and trust among property buyers
How we solved it:
- Added company logos, branded creatives and landing pages
- Got 1M reach, built client trust, better quality leads
Problem 5: No CRM system, chaotic lead handling
Goal: Implement CRM system, automation setup, funnel building, CRM training
How we solved it:
- Set up CRM tech stack + extras: automation, IP telephony integration, messengers, Telegram lead alerts, auto-messages, lead handoff process
- Ran CRM training sessions, explained sales funnel principles, communication rules, lead data entry
Problem 6: Poor lead handling + lack of broker transparency (lead leak suspicions)
Goal: Improve sales conversion and broker honesty
How we solved it:
- Launched quality control department: audited 30 deals from 2 brokers, checked CRM usage, chats, pickup speed, etc.
- Created client touchpoint guidelines and universal scripts
- Replaced brokers with more experienced ones
Results
- 100 leads delivered in 1 month
- 53% quality leads meeting strict KPI criteria
- 4% conversion from qualified leads to deals
- 2 deals closed in first month
- 50+ warm leads in pipeline for future sales cohort
- $260K average deal size
- Sales team handled 6–8 leads daily
