Quality control for real-estate sales teams
A 45-second introduction to the company and our services
Radion Trostyanskiy
Familiar problems?
Almost every sales department runs into them
Managers ignore scripts?
Without a unified standard, each manager handles clients their own way, deals get messy, and sales slip through the cracks
Clients disappear after the first contact?
Presentations and offers vanish into the void — without follow-up, a lead drifts away even if they were highly interested
No analytics in CRM, reports created manually?
You can’t see where leads are lost or how many deals actually close — the department operates blindly
Marketing spends the budget, but sales don’t grow?
Ads perform well and leads come steadily, but the sales team fails to convert them into revenue
Head of Sales spends all time on checking calls?
Instead of growing the team and driving sales, they are stuck in endless monitoring and call reviews
Only hot and warm leads are focused?
Cold leads and delayed-demand clients get “lost,” even though they could close with the right follow-up
We help you increase conversion and stop losing high-quality leads
Why our quality control service works
Revealing CRM issues
Hidden gaps are highlighted — from missing auto-responses to poorly configured reminders. Automation
Maximizing profit from lead generation
Instead of “controlling”, the focus is on showing how each lead can generate as much revenue as possible
Boosting sales team efficiency
Team skills and competencies are assessed, followed by actionable recommendations to improve performance
Bridging the gap between marketing and sales
Quality control becomes the link between departments: leads don’t get lost, every inquiry is handled correctly, and your marketing budget works more efficiently
A full, structured analysis of your entire sales team
Call recordings, chats and CRM activity are reviewed in detail. The result is a clear report outlining all issues and giving step-by-step recommendations for improvement
Clear metrics before and after
Transparent reports include performance metrics and improvement points. Follow-up audits always compare “before” and “after” results
Evaluation
[ 30+ criteria for evaluating broker performance ]
Deal Management in CRM
Timely response to inquiries (calls, emails, messages)
Deal is placed at the correct stage of the funnel
All required fields in the deal are filled out correctly
No overdue tasks
Clear and informative comments are added
Call notes are recorded
A reminder for the next client contact is set (task is created)
Commitments are kept and client follow-ups happen on time
Multiple communication channels are used if the client is unresponsive
Decline reason is specified correctly
If the deal is closed, the justification is documented
Call Evaluation
Manager introduced themselves and stated their name and company
Client’s name was clarified or used correctly
Polite, friendly tone with respectful phrasing
Identifying client needs
Asks open-ended questions to understand the client’s needs
Clarifies the type of property
Clarifies location / budget / timeline
Listens attentively, doesn’t interrupt, provides feedback
Main goal of the stage is achieved: understands what the client wants and how to offer relevant options
Meeting invitation
Invited the client to a meeting (pitched the value of the meeting)
Presented the benefits based on the client’s needs
Speech
Clear, articulate speech with no filler words
Uses professional language
Applies active listening techniques
Call wrap-up
End's the conversation correctly
Confirms the next steps
Maintains a pleasant emotional tone regardless of the call outcome
Thanks the client and ends the conversation politely
Chat communication evaluation
Replies to messages/emails within 1 hour
Polite greeting, addresses the client by name
Provides all necessary information, answers questions
No grammatical or punctuation errors; no filler words or unnecessary abbreviations
Follows agreements and contacts the client on time
Polite closing of the message with clear next steps
On average, after completing a QC audit, performance improves by:
We turn fragmented operational data into actionable insights
A quality control audit gives an outside perspective that reveals small gaps causing major losses
+24%Deal management quality in CRM
+41%Communication skills in chats
+16%Lead processing speed
+27%Manager engagement level
Services
[ Quality Control Department Services ]
Checklist development for sales QA
Creating a transparent control tool so every manager follows a unified standard
Development of sales department quality standards
Forming clear regulations and criteria that make sales performance predictable
Mystery shopper
Evaluating the sales department through the client’s perspective and identifying weak points in communication
Sales department quality audit
Cases
[ We are proud of our clients’ results ]
428
Lidov received a client within a month of work
230,000€
230,000€
1,635,000€ from 7 transactions per month for a real estate agency in Montenegro
5-7
Lidov worked out the sales department every day
450 000 €
Average transaction check
1,350,000€ from 3 transactions per month for a real estate agency in Spain
14 days
The cycle from lead to deal
20
Leads processed daily by the client
Marketing for a developer in Bali: more than 7 closed deals for $1,285,000
$387,500
The average check of transactions made
80
Leads shipped at time of publication
4 closed deals worth $1,550,000 before the end of the first month of cooperation
$800,000
The average check of concluded transactions
41%
The percentage of high-quality leads from the total KPI
$9,500,000 from 17 deals for a real estate agency in Dubai
$260 000
The average check of transactions made
4%
Conversion from leads to a deal
2 closed deals and 50+ warm clients per month of work
$100,500
The average check of transactions made
8.7%
Qualification percentage per trade
6 closed deals per month of work in Georgia
45
Warm and hot leads in the cohort
6
Applications from RED were processed daily by the OP
3 closed deals and 45 more warm customers in less than a month
20
Warm and hot leads in the cohort
40%
High-quality leads from the overall CRI
$353,000 deal 10 days after ad launch
100
Leads shipped to the client
3-4
Applications from RED were processed daily by the OP
2 closed deals and 51 warm off-season customers per month
230,000$
The average check of transactions made
50%
High-quality leads from the overall CRI
3 closed deals before the end of the first month of work
880 thousand. $
The average check of transactions made
35%
High-quality leads from the overall CRI
$3,500,000 for a real estate agency in Dubai
130
Leads shipped all the time
52%
High-quality leads from the overall CRI
$1,660,000 per deal for a real estate agency in Dubai
$270,000
The average check of transactions made
55%
High-quality leads from the overall CRI
$1 million and 4 deals in one month for an international real estate agency
27
The number of deals from our orders
3%
Lead to deal conversion
27 deals worth $4,000,000 for an agency in Thailand per year of operation
10+
Number of deals without a cohort
2000+
Leads shipped during the period
Scaling developer ads by 500+ applications per month in Georgia
2000%
Return on investment (ROMI)
2.5%
Lead to deal conversion
More than 22+ real estate sales in Georgia with ROMI 2000% from cold traffic
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