37 meetings, 3 deals and 70+ hot leads in the pipeline — in 2 months for a developer in Bali

Maison Development is a real estate development company founded in 2022. The founder has lived on the island for over 4 years, building conceptual projects with a focus on what buyers actually need. Every project is shaped by a deep understanding of the market — what works, what generates returns, and what the end buyer genuinely wants.

Assigned tasks

Provide the sales team with a consistent flow of quality leads across RU and EN language segments
Maintain stable conversion from lead to scheduled and completed Zoom call
Achieve a cost per completed online meeting of $150
Increase conversion from Zoom call to closed deal

Complexities and solutions

The work done

Maison video creatives with Play icons — Figma frame

Ad selection and launch

We chose a big data strategy: collected analytics on similar campaigns in Bali for a comparable property type.

14 countries launched as separate campaigns by region
67 ad groups launched
30 exclusive video creatives developed with a full CJM map for each advertising platform

3 landing pages

3 branded landing pages were developed — one for each of the three projects running simultaneously.

Traffic quality optimisation

We built a lead generation system focused on quality audiences from Tier-1 countries. The primary goal wasn't lead volume — it was the number of completed online meetings with real buyers.

Control meeting with the client after 2 weeks: reviewed lead statuses and Zoom show-up rates by region
Excluded 5–6 countries with low conversion to meetings
Separated high-performing geolocations into dedicated ad campaigns
Identified Poland as a high-purchasing-power region — built a dedicated campaign in Polish and launched it

Analytics and ongoing optimisation

Weekly optimisation sessions with both teams
Full-funnel analytics configured: we track exactly which campaigns, creatives, geolocations and offers bring clients who show up to Zoom calls — allowing us to consistently maximise scheduled meetings and help the client close deals from completed calls

Anti-spam system implementation

56 devices and 117 IP addresses blocked and excluded from ad delivery
3,412 bots and low-quality direct visits filtered out before reaching the main landing page