1,500,000€ from 2 transactions for three weeks of work for a real estate agency in Montenegro
The project was implemented under the NDA. We maintain full confidentiality and do not disclose customer data, while maintaining real results and performance indicators.
Assigned tasks
- Get 100 target leads in the RU segment
Complexities and solutions
The work done
23 ad groups launched
12 exclusive creatives have been developed with an extended CJM (Customer Journey Map) for each advertising system
2 quizzes landing pages
During the launch, 2 branded quest landing pages were developed for 2 different projects
Implementation of an Anti-spam system
The system filters low-quality calls and bots and prevents them from entering the main funnel. Only real customers get into the sales department. For optimization purposes, devices in Serbian were disabled
Connecting a CRM system and setting up automation
Tools for business processes in the real estate sector have been introduced. Telegram chat for lead notifications, Google spreadsheet for storing the lead database, setting up lead transfer to CRM
Results of the work
Traffic
The client received 160 leads for 3 weeks of work
Deals
Concluded 2 trades for €1,500,000, first €1,000,000 deal 17 days after the ad was launched
Anti-Fraud
Blocked: 532 bots and direct hops, 18 devices, and 61 IP addresses
Quality
High-quality leads were 48% from the total KPI according to narrow criteria
Cohort
37 warm leads in progress to form a subsequent sales cohort
Lead processing
7 leads from RED every day processed by the customer's sales department
