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NDA
Thailand
4 closed deals and a well-structured sales team in 2 months of work for a boutique real estate agency in Thailand
The project was implemented under the NDA. We maintain full confidentiality and do not disclose customer data, while maintaining real results and performance indicators.
Assigned tasks
- Generate 200 targeted leads in the RU and ENG language segments
- Improve the efficiency of the sales team
- Implement SOUL RDP (AI Quality Control Copilot) for deal management in the CRM
Complexities and solutions
The work done
36 ad groups launched
Produced 23 exclusive video creatives with an extended Customer Journey Map (CJM) for each advertising platform
4 landing pages
Created 4 branded landing pages tailored to four different property projects
Anti-spam system implementation
Blocked and excluded 26+ devices and 87 IP addresses from ad campaigns. Filtered out 2,980 bots and non-targeted visits before they reached the main landing page
Automation setup
Lead transfer to CRM. Telegram chat for new lead notifications. Google spreadsheet for storing the lead database and mailing lists
Improving sales team efficiency
Sales team trainings. Implementation of SOUL RDP (AI Quality Control Copilot) to automate CRM data entry and monitor brokers' work
Results of the work
Traffic
263 leads delivered in 2 months of work
Deals
Concluded 4 deals worth $812,376 with an average ticket of $203,094
Quality
High-quality leads were 48% of the total KPI according to narrow criteria
Response speed
Brokers' response speed to incoming leads increased by 34%
SOUL AI
20% of brokers' time was freed up thanks to CRM data entry automation by SOUL AI
Lead processing
5–6 leads daily processed by the sales team