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NDA
Oman
How to close 2 deals with a 3% conversion rate in 3 weeks for a real estate agency in Oman
The project was implemented under the NDA. We maintain full confidentiality and do not disclose customer data, while maintaining real results and performance indicators.
Assigned tasks
- A real estate agency from Dubai opened a new office in Oman and came to us to test the region and our cooperation, aiming to get 50 targeted leads per month in the ENG segment
Complexities and solutions
The work done
3 ad groups launched
Produced 6 exclusive creatives (3 videos and 3 statics) with an extended Customer Journey Map (CJM) for each advertising platform
1 quiz-based landing page
Created 1 branded landing page tailored to one project
Anti-spam system implementation
Blocked and excluded 15+ devices and 7 IP addresses from ad campaigns. Disabled devices in Indonesian and Sinhala languages for optimization. Filtered out 379 bots and direct non-qualified visits before they reached the main landing page
Automation is set up
Telegram chat for lead notifications, Google table for storing a database of leads and newsletters, Setting up lead transfer
Results of the work
Traffic
63 leads delivered in 3 weeks of work
Deals
Concluded 2 deals with an average ticket of $206,000
Quality
High-quality leads were 42% of the total KPI according to narrow criteria
Anti-fraud
Blocked: 379 bots and direct transitions, 15 devices and 7 IP addresses
Cohort
12 warm leads in progress to form a subsequent sales cohort
Lead processing
2–4 leads from RED daily processed by the client's sales team